"We can't solve problems by using the same kind of thinking and
level of consciousness we used when we created them."

"The traditional [marketing] approaches are now obsolete.
One hundred years of marketing thought are gone.
Alternative approaches aren't a novelty - they are all we've got left."

"Classical marketing and advertising loses its influence,
because it absued the trust of people.
More and more people see advertising as a plage.

Because of that Sao Paulo ban outdoor advertising for being a "blight" on the city.
This has been a difficult and confusing time for the industry.
But it really represents a remarkable opportunity. "

"We must reinvent marketing. We eagerly need a new way of marketing.
It still not exists, but we need to start to invent it now!"

Modern marketing is a communication service that companies provide to people.
Powerful marketing creates space, where people take part of it, learn something new
and network with people of same interests and passion.

If you gather 1.000 people, network them, support them in communication
their ideas and desires and show them new ways of movement and creation,
this will have much more power in marketing your brand, then 100.000 outdoor ads,
double sided ads, internet banner, tv commercials and star events all together.